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e-Commerce magic

E-commerce: Indistinguishable from magic

“Any sufficiently advanced technology is indistinguishable from magic” – Arthur C. Clarke

And an E-commerce is a perfect example of this quote, the third law of Arthur C. Clarke. You may be interested in some locally brewed Russian Imperial Stout beer, or maybe an obscure plush toy of your favorite youtube series, you can just type it and the next day it will show up on your doorstep, addressed to you. You may have a fixation on keeping your car clean and would like a very special kind of polish liquid for your mirrors, and it would show up at your whim. Or maybe you just want a new pair of shoes for a stroll at the park and you click your way into a new one that will arrive the next day. This is indeed simple, but is it easy? Not quite. 

You need to know your target audience, your market, know the available platforms and which one suits you best, a design team to give it a stellar look, a tech team to be able to do the “magic” behind it, to be clear on how to market it, the logistics, promos and long-term supply commitment for your clients. It may be haunting for newcomers, but companies like Inflexion Software are there to support you.

Either be in Shopify, WooCommerce, Magento or any other major Ecommerce platform, Inflexion team has set apart by understanding the market into which you are trying to get in, and then worrying about the technology, since is their strong suit. They interview possible buyers, map a user journey, canvas the personality of each type of buyer and create a user experience tailored made for each one of them, so your chances as a new or even an experienced company exponentially grow with each click. Have a look at their portfolio so you can see how they approach an ecommerce, with clients like Adidas(, Yasbek(, Richs( and more.

Software Engineer and psychologist, founder and CEO of Inflexion Software.

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