Global Web Site Revamp

Mexican Richs Web Site required a complete upgrade to reflect its global corporate identity and apply a new enterprise software architecture, which unbounds front-end components from its contents, using Images Content specialized systems as EnterWorks and Bynder to update and load more product content considering its local parameters.

Inflexion service help Richs business to identify their local customer segments, and reflect their need on the new site. Together, Rich and Inflexion pursuit the following objetives:

• To use Rich’s Global Brand Guidelines on its web site;
• To identify local needs and align them to Richs Solutions. A business discovery services was implemented;
• To establish a new digital sales channel through a clear message to their target customer;
• To produce local media content to reflect Richs engagement in the region;

Inflexion performance had Global recognition, by our results, local business discovery, best practices applied and issues resolution:

Inflexion were the first to implement the site within a full enterprise architecture, and to reflect our local customer needs on our site.

Visit their new site on Rich’s Mexico.